The Importance of Social
Engagement for Community Organizations
Pete Rose of Yankelovich presented at
the Inland Empire United Way in January 2007.
Description: Yankelovich is
the foremost expert on American consumer attitudes, values and
trends through its annual Yankelovich MONITOR. Now in its 35th
year of tracking social values in this country, Yankelovich
MONITOR identifies social engagement as a major force shaping
the ways people interact with one another. It has significant
implications for how consumers view organizations, particularly
ones like United Way, whose mantra is to create an experience of
community engagement.
